An awareness raising and motivation campaign run in 2014 to encourage the disabled to take up sports. It was organised by the Iberostar Foundation with the support of Paralympic champion   Xavi Torres and popular musician David Otero, also known as El Pescao, who readily got involved and composed the song that eventually lent its name to the campaign, providing a common theme. The initiative was designed to boost integration through sport as well as raising awareness and learning to appreciate the skills and abilities of the disabled.